Our Story
You know how sometimes the most unexpected things bring people together? For us, it was hand-dyeing yarn. We connected during the pandemic over this shared passion, and before we knew it, we were laughing and chatting like old friends. As our friendship grew, we realized we had something special—not just as friends, but as potential business partners.
Our skills complemented each other perfectly, and we shared the same values. That's when the idea hit us: why not create a company which would not only nurture our own passions for design, but could also spark joy and unlock the potential in others' lives, and give us the opportunity to make an impact with our skills? And from there, Kindred & Kind was born.
This partnership goes beyond just design: in everything we do, we seek to do it with excellence tempered by grace. We utilize empathy, intuition, and compassionate listening to elevate our clients' business needs. We seek to honor the powerful experiences that have shaped you and your work, translating them into captivating branding and web design which allows your story continue to unfold.
With decades of combined design experience paired with intuition, we are able to bring a unique perspective to every project. Even when you can't see your own potential, we can—and we are here to help you shine. We are here to amplify your voice, helping you tell your story authentically.
The name of our company, Kindred & Kind, reflects both our friendship and our commitment to fostering connections with other kindred spirits. It serves as a constant reminder of our core value: treating every interaction with genuine kindness and respect.
We value both your time and ours, bringing intentionality to our process with clearly structured timelines. Our passion lies in building others up for success through clear communication, mutual respect, and a commitment to empowering every client with whom we have the privilege to work.
As business owners ourselves, we understand the challenges of running a business while trying to maintain a balanced life. We know it's easy to feel stuck, even when you have a clear vision for the future. That's where we come in. We're here to come alongside you with our expertise, allowing you to focus on your business by crafting designs which align with your core values and vision—one you can truly be proud of.
What We Value
Commitment & Timeliness
Our whole process is designed to create an environment in which our projects are a good experience for both us and our clients, and this requires commitment from both sides. Commitment to seeing it through, and to doing so within the allotted time frame.
Communication & Collaboration
When we choose which clients to work with, one of the most important factors is how smoothly communication flows between us. And how comfortable they are with going through a high-touch process while allowing us the freedom to do what we do best.
Empathy & Grace
We know that life, well, lifes. Things do not always go to plan, and having empathy for others and grace for ourselves is something we strive for here at the studio.
Honesty & Kindness
“In a world where you can be anything, be kind.” This is a quote you might hear a lot around here. It doesn’t mean not speaking up, or allowing honesty to go by the wayside — for us, it means tempering the truth with kindness.
Meet the Designers
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Founder & CEO
Ever since she can remember, curiosity has been a driving force in Annie's many pursuits. Whether it be in the professional world or her personal life, she is always asking questions and thinking outside the box.
This curiosity led her into web and graphic design over 20 years ago, and she has had the privilege of making an impact using these skills. Because it isn’t just about design; it’s about the person the design is for and contributing to their story.
Outside of the professional sphere, Annie seeks a calm, cosy life with books, plants, matcha, and her miniature dachshund. She is a writer and also enjoys time in the outdoors soaking up sunshine, preferably with her camera in hand.
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Co-Founder & Strategist
April's creativity blossomed early, nurtured by her eccentric family's love for art and design. Her natural curiosity evolved into a deep understanding of how things work.
With expertise in design, copywriting, and web strategy, she has a knack for effective, authentic communication through visuals and words. Her analytical brain is almost never turned off, and the question most often asked by her are variations of the word “why.”
Off the clock, you might find her bonding with strangers over obscure facts or passionately discussing literary and philosophical interpretations while she cooks.
A Few of our Favorite Things
How can we support you?
We translate your vision and passion into an authentic brand your audience will love. This includes logo, color palette, brand guidelines, and much more.
Your website is your online office, if you will, and you want to make sure it’s tidy and ready for people to visit. Our designs are powerful but easy for your audience to use.